Common Design Mistakes In Presentation Folder That Costs Money

The Presentation folder is one of the most loved marketing tool to represent a business to target customers. Just like the business cards, these folders are the first one that the potential clients get noticed to know more about your business that you have and what you can do.

While designing and printing presentation folders, one small error can actually make 100 to 500 mistakes in terms of printing of these folders, depending on your order. In order to save the cost from a complete new print job, make sure to avoid these common mistakes to produce the best results:

1. Inappropriate Space for the Logo: In designing presentation folders, if a logo is too nearer to the design, it will not create much impact on the eyes and thus distracting your attention. In the printing process, sometimes closer elements mixed together and makes it unclear. So a logo must be given considerable attention by giving it an appropriate whitespace. Also, your logo must be some inches away from the boundary of your folder to avoid the chances of cutting off during printing.
2. Problematic Fonts: Every typeface does not equally look good and some fonts won’t produce nicer results when imprinting the product. Elegant and fancy fonts are difficult to use in foil stamping and embossing. When designing folders, make sure that fonts must neither be too small nor too close to each other, the size and space should be suitable so that clients can read it easily. Every printing company has different fonts so while placing an order, attach the essential font files with the design files for better results.
3. Inconsideration to Design the Pocket: Cost of printing the pockets in presentation folders is in fact included in the printing of front and back cover. Printing of these pockets is mostly neglected with a view that this will save money. With printing in these areas, you can create striking designs for your customers with no extra charges. Folder pocket is a place where you can imprint contact information, colored pictures and other important material that you may have not been able to add it on cover.
   
4. Not Understanding Color Differences: For imprinting presentation folders, your images must be ready to be printed. Failure to do so can create unexpected and pricey mistakes. You must understand the difference between RGB, CMYK and PMS. When placing your order, the file must be in the relevant format so to avoid color conflicts.
5. Using Low Resolution Images: A common mistake made by most of the people is sending low resolution images for printing. When you place an order, your image must be of higher resolution to get the best results in printing.
6. Neglecting Contact Information: You have crafted the most beautiful presentation folder, but forgot or omit to add contact information. The recipient finds your product or service attractive and wants to contact you, but has no idea how to get in touch with you. So your potential client cannot take much action. Email address, phone number and a website URL in a design is a must-have. The inside pockets can be used for this purpose to keep the front cover striking and expressive. If using the business card slit, you can omit the contact information since the card contains all the details. As some people are in a habit of losing the business cards, you can place the contact details on a folder to avoid losing clients.
7. Picking the Usual Designs: Rectangle shape folders are quite common that most people use so try some different shapes such as wave or a zigzag pattern to show uniqueness. Exclusive designs will not only make you prominent among your competitors, but will let your customers know how creative you are.
8. Neglecting Permanence: To make presentation folders effective, they must be durable. Your clients will never hold those folders for a longer time that have been worn out. For permanence, you should use rounded corners. With square corners, your folder may get damaged or torn. Rounded corners keep your folders for a long time and also give them a distinctive look. You can also apply a protective coating to increase the lifespan of folders.

By following these simple points, you can avoid all such mistakes while printing presentation folders. Good printing companies save you from such mistakes and costs by providing you complete guidance about your design. Just talk to them about the available options to present your folders in the best possible way.

Purposes of Designing and Printing Presentation Folders

While executing any professional marketing plan, the presentation folders act as the foundation in its success. These days; the companies are focusing more on such marketing strategies that are not only cost effective, but could also make a real impact on the minds of the customers, so they are turning towards custom presentation folder printing. Custom folders represent the professional image of the company and the quality of products and services that it delivers to its customers.

Due to the high prices of material all over the world, the companies are currently squeezing their corporate budgets by adapting techniques to reduce expenditures on marketing tactics. In such a case, printing of presentation folders can be proved profitable as it saves more money than the corporate brochures and promotes your marketing message to a wide range of audience. A good design of a presentation folder can fulfil many different functions. Below are the reasons why it is beneficial for a company to design and print presentation folders:

1. First Impression: While sending the company information such as price quotes and other relevant documents to the customers through the postal system, the pages are usually crumpled from the corners and other top or bottom sides. If such documents are delivered into the presentation folders, they can arrive in perfect condition and ready for business.
2. Business Identity: Through customized design of a presentation folder, a company can definitely boost its business identity. Printed folders make your organization look more professional and organized as compared to the businesses that do not use such techniques.
   
3. Economical Advertisement: Presentation folders printing is one of the cost effective types of advertisement. Your organization will have to incur a one-time expense for designing and printing and your business can reap benefits for the whole life.
4. Meetings and Presentations: The presentation folders are a crucial part of your organization and plays a vital role in your business presentation. While putting your important documents in the folder after a meeting, it represents your reliability that you are the right person or company with whom the business can be made.
5. Personalized Touch: Printing of presentation folders give the opportunity to advertise your business and promote your style, brand and taste. When a customer picks up the brochure or a folder, it can clearly forecast about the business, its prices and the quality of products and services that are delivered to the customers.
6. Consistency in Tone: While talking to the customers and prospects, it is very important that the tone should be consistent. Whether it is verbal or written, the marketing message should be logical in its tone. When organizing and carrying business documents and other relevant material, a sense of consistency should be created that can be made only with the presentation folders.
7. Contribution of Folders: Presentation folders contribute greatly in trade shows and meetings in spreading an advertising material of the business. Folders can be used for different purposes such as packaging brochures, inserting documents, leaflets, CDs, DVDs and other material which can later be disseminated among the potential clients.
8. Personal Messenger: Custom presentation folders may act for your business as a personal messenger indirectly in the way that any person who carries your folder is spreading your business’s message.