Though the primary use of presentation folders is to
organize papers and documents; they can prove really productive for marketing.
As compared to flyers and brochures, folders are a useful and effective mode of
branding. This is the reason custom presentation folders are gaining popularity
amongst the cost efficient media of advertising. Small and large businesses are
making use of these folders for product promotion. You can enhance your brands’
image with a well designed folder. Two and three panel presentation folders can
be utilized shrewdly for giving your products/services’ details. Having your
logo, phone number and email address printed on the folders would aid your
clients in brand recall.
Having a business card and CD slit allow you to make a
striking impression on your clients. If you are having a meeting for the first
time a presentation folder that holds your business card and CD would influence
the minds of the recipients. At a business conference you can hand over your
folders to the delegates for arranging papers. These folders would serve as a
reminder of your business. Marketing a new product often proves to be a
puzzling endeavor, sometimes you are stuck with making a right choice of the
medium. Presentation folders printed with your product features are likely to
grab the attention of the target audience. As people are not likely to throw
folders away as is the case with brochures, so folders are a safe and wise choice
for advertising a new product.
Capacity folders are a preferred category of presentation
folders which can hold many documents. Customizing these folders would benefit
your business. You can send them to your clients and potential investors
through direct mail. If you use eco friendly stock for presentation folders it
would give your brand an added advantage. Supporting “Green Printing” has its
perks and you can create awareness about environment friendly folders along
with your marketing.
No matter what kind of presentation folders you employ for
brand recognition, make sure that it truly complements your business and is
marvelous enough to compel the recipients. Present your business smartly
through custom presentation folders!
